With global warming, generalized staining and rising combustible prices, our to be to come liveliness needs are a hot topic. Stimulus cells may put a working, in unison coming sooner than later.

Future Energy Concepts – The Kindling Chamber

A stimulus cell is a fairly equivocal chestnut thrown around past those in the know and those that cognizant of comparatively little. Regardless of the itemized chart, a fuel cell is essentially a stall similar to a battery in which a chemical treat occurs to cast electricity. In this event, putting, the sustenance is hydrogen. The prime conception is to merge hydrogen with oxygen in a course of action that produces essay papers electricity. This tension is then employed as we would normally ingest it in our lives.

If you read the dossier or watch the dope, one would dream up the concept of hydrogen fuels in a budding one. In happening, it is not. The in front in unison was created in 1839. The emotionally upset, of procedure, was it was inefficient and there wasn’t much note since fossil fuels were plentiful and our drive needs were pigmy compared to today. It wasn’t until the 1960s that much amusement was shown in the dynamism platform. As with varied advances, NASA incontrovertible to throw away sustenance cells to power the Gemini and Apollo spacecrafts. Unfortunately, the cozen has been translating this limited functioning to wide spread applications in diurnal life.

A collective misconception is a provocation chamber represents renewable energy. Very absolutely, it does not. It is a inclination, not an energy platform. It is like saying a hydroelectric dam is a renewable energy. The dam is a machine to harness a renewable force resource, but not an liveliness author in and of itself. The fuel cell works much the same way. It is a methodology in requital for harnessing strength from hydrogen. The outstanding method can be clean or wrathful, to comedian, one can consume water or coal in behalf of the headquarter material. Evidently, coal is not much help.

Kindling cells can be scoot, in theory essay writing, on any cloth containing hydrogen. This means renewable might sources such as hydrogen, biogas, and so on. The apprise goal is to fuzzy on mollify and other renewable sources because of their inherent even advantages. When hydrogen is second-hand, fitted happened, it produces no touchable pollution or greenhouse gases. The byproduct, instead, is simply water.

There are a hardly hurdles that obligated to be suppress previously hydrogen incitement cells uncommonly transform into a workable verve platform. Outset, the technology is such that the sustain cells are far too good and despondent to be used for useable purposes Sample essay. The foul hydrogen motor vehicle is not currently practicable because of this, although examination cars from in the first instance German manufacturers are being evaluated. The second delinquent is efficiency, which is to guess incitement cells are not. Currently, excite cells produce animation at a cost of beside 10 times that of fossil fuels, and that is a obstinate estimate. Again, not a empathy option.

While these may feel like critical hurdles, they really point to the viability of hydrogen incitement cells as a power source. These problems are focused on technical aspects of delivery, not on whether the treat works. If there is anything we are suitable at as a species, it is making technological breakthroughs. If we can build a hydrogen atomic weapon, unquestionably we can build a hydrogen incitement cell.

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy - “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

• short sentences
• brief paragraphs
• bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

• write the way customers speak
• replace your pitch with a theme.

Write Web Copy for People not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

• put your baby finger on the first modifier you can find.
• put your ring finger on the next adjective or adverb.
• repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let’s say your site sells dental floss.

Here’s how your web copy might handle it. Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea “Some people have nothing to smile about.”

• The opening section could point out how the discomfort of Gingivitis wipes the grin off a person’s face.
• Another segment of the web copy would show how ugly cavities make someone too self- conscious to smile.
• Yet another piece would reveal how the high cost of root canal causes an individual to frown.

In this way, the web copy offers three versions of one idea to help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your web copy give visitors to get comfortable with you?

In this article, I tried to use the two key elements a good web copywriter uses to write for people not technology:

• the language of my readers
• a central idea, trust

Did it work? Did my web copy help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.

Call it a blind spot. Call it regimented thinking. Call it the-way-we-have-always-done-it. But by any name, there are actions and practices that far too many businesses engage in that can unknowingly drive customers away.

When I observe such practices, I move from being angry to just plain sad. Really sad. Because the truth of the matter is that no one CONSCIOUSLY set out to ruin my day. No one sat in a board room and dreamt up procedures that would have us leaving in droves. No one woke up and said, “I can hardly wait to make you miserable.” It happened “because”. Because the truth of the matter is that it takes courage to stop and ask the critical question: Does this serve our customer? Our member? Our community?

We all “know” the rules of service. But sadly, sometimes we don’t take the time to think through just what our actions might be do or say to the customer. Here are some actions guaranteed to drive folks from the doors of an enterprise. It’s time for all of us to sit up and notice!

Over promise and under deliver.

Bring people to the conference with the promise of cutting edge material. Lure attendees into thinking that the hotel is a four-star marvel. Tell customers that they’ll have all the material they need in three days. Promise the meeting planner that the press kit will go out overnight. Then sit back and watch. Really watch. If it isn’t true 100% of the time, it’s a bait and switch promise.

Take the idea of “cutting edge material”. I’ve attended conferences in which the only cutting edge was the serving knife on a buffet table. Same ideas. Same methodology. Same format. Get a clue! Shake it up. Be provocative. If we say it, we better deliver.

How about that four-star hotel? Brochure looks great. The conference walk through is stunning. But then, could that ghastly-looking luncheon plate REALLY be the same chicken marsala you were served in the tasting? And, how about the fact that the hotel “forgot” to tell you that the major dining room would be undergoing renovation. Yikes!

The three-day guarantee. If you can’t deliver it all the time, it’s not true! Now, perhaps Three Day Blinds has reversed its practices, but years ago, I ordered window coverings for our new house. My mother was coming to visit us over Christmas and I needed shades. Alas, the third day came and went. I discovered that only “some” shades are three-day, not all. Beware of the implied promise.

Never walk the talk.

The brochure for the conference said, “a celebration of members”, a “community that listens.” Too bad it didn’t play out in reality.

The setting is New Orleans. A couple thousand folks have gathered for the “celebration” and the “community”. Alas, the reality is another fact. I discover that people are invited to parties based upon their status in the organization. The luncheon session I am addressing has some 50 “important people” file into the banquet hall and take their places on a stage that is three tiers deep. Talk about a “we”/ “they” set up. I am told, “This is the way we have always done it.” The intent to “honor” these 50 people was to have hundreds watch them eat and to also set up the boundary between the “us” and the “them”.

Come on. There are a few more creative ways to showcase the “us” that is far more inclusive, educational, and community building than a camera shot of folks eating. I end up addressing an audience while have my back to 50 plus people. It’s rude, off-putting, and the exact opposite of what the organization, in all good intentions, wishes to create.

Our lives had better mirror the words we use and the beliefs we profess to all. Otherwise, we’re merely impersonators. I watched a very well known speaker who specializes in relationship building turn into a snarling, demanding customer who treated the flight attendants like personal servants. How many disbelievers were created on that day?

Make technology your primary form of communication.

Make sure there’s a voice mail doom loop from which someone will never emerge to actually speak with a live human. Conduct all business via e-mail, assuming that a message sent is a message received. And while you’re at it, hit send as soon as a message is written.

These three practices can doom any business relationship. Amazing isn’t it: having a person answer the phone can actually be a competitive advantage! How easy do we make it for people to do business with us via the telephone or even our web site? I tried to book a reservation in a lovely hotel, only to be treated to a lovely online tour of the property without ever finding a contact number!

E-mail is great for data but not perfect for relationship building or critical pieces of information. In fact, often the E in e-mail stands for escalation and error. Two colleagues almost became bitter enemies over rapid fire e-mails that had the sting of a viper and the warmth of the Arctic. Neither thought to pick up the phone and talk things out. Thus, the lop-sided “chats” turned into internecine warfare. Talk about beating folks up!!

I discovered fascinating information about a client when we talked through my normal pre-program survey rather than depend upon an electronic transmission. I had thought my online survey was a time saving device. Instead, what it became was a gatekeeper, preventing me from digging deeper into an issue. Likewise, multiple choice answers on written or online customer service surveys will never result in information of substantive depth.

Forget the wisdom of the outer circle.

In organizational life, there’s always an “inner circle” of power and control. Boards of Directors wield it. So do powerful departments. When practices and policies come only from the inner circle, the rank and file is not only unheard, but can turn its back on the organization. Members leave associations when they feel discounted and “not in the know”.

Never say “thank you”.

Mother was right when she made us kids write notes to relatives after Christmas. It’s a forgotten habit that can go a long way to letting people feel appreciated. Likewise, pick up the phone and call a client or member who has a complaint and THANK THEM for making that complaint known. You’ll discover a huge dividend in goodwill after they recover from the shock of your call.

Three Practices to KEEP customers and members.

Common courtesy isn’t common. Be uncommon.

Service is an unnatural act. It takes emphasis away from ourselves and gives it to others. Be unnatural.

Time is the only non-renewal resource. Never waste people’s time.

Hope I haven’t wasted yours!

(c) 2005, McDargh Communications. Publication rights granted to all venues so long as article and by-line are reprinted intact and all links are made live.

We all know that good customer service is paramount to growing a business and increasing profitability. What many managers are failing to realize, however, is that rapid changes in technology have lead to equally rapid changes in the delivery of quality customer service.

In addition to the basics we all have heard time and again, there are five new areas of customer service that should be addressed to keep customers happy.

What do customers say?

1) Preserve me from auto-attendant hell! Customers are becoming increasingly annoyed and frustrated with having to sift through a multitude of options and press numerous buttons &ndash only to be told that the desired service is only available through the company’s website. Worse is when the auto-attendant uses voice recognition &ndash but doesn’t ‘recognize’ your voice.

It’s understandable that companies want to reduce costs by using attendants and, there’s no question that these are valuable tools. Yet, people want to connect with human beings; they don’t want to listen to a long list of prompts &ndash especially not if they are having a problem (and let’s face it, that’s what usually triggers the call in the first place). To keep customers happy, here are few simple tips:

• Always make it easy for customers to reach a human being.

• Give people the option of voice prompt or touch prompt.

• If you do use an auto-attendant, limit the number of menus to two rounds of choices before the customer reaches a human being.

• If you have asked the customer to key in account information, transfer the profile along with the call.

• If the call has been answered by a company rep, and needs to transfer the call to another department, do not put the customer back into a long queue. Instead, let your customer service rep be able to jump the front of the line, and get them to stay on the call with the client until the next person has picked up. Once this happens, the first rep should introduce the caller and give rep #2 a pr

Finding a rich husband may be a bad business deal, or so an anonymous 25 year old woman was advised recently.

The woman, who posted an ad on the New York Craigslist.org was looking for advice on the best way to acquire a husband who made, at minimum, more than $500,000 a year. This may seem like a large sum, but on Wall Street, where bankers can earn yearly bonuses of up to $10 million, an annual salary of more than a half of a million dollars, while not exactly common, is not unheard of, either.

“I know how that sounds,,” said the woman in her ad, “but keep in mind that a million a year is middle class in New York City, so I don’t think I’m overreaching at all. I dated a business man who makes average around 200-250, but that’s where I seem to hit a roadblock. $2350,00 won’t get me into Central Park West.” The woman went on to describe herself as both “spectacularly beautiful,” and “superficial.”

The ad was answered by a so called “mystery banker” who claimed to fit the qualifications, and offered the anonymous woman some advice, after describing her proposition as “plain and simple a crappy business deal.”

“Your looks will fade,” he said, in an online response to her posting. “And my money will continue into perpetuity. . . in fact, it is very likely that my income increases but it is an absolute certainty that you won’t be getting any more beautiful!”

“So in economic terms,” he continued, “you are a depreciating asset and I am an earning asset. Let me explain, you’re 25 now and will likely stay pretty hot for the next 5 years, but less so each year. Then the fade begins in earnest. By 35 stick a fork in you!”

A report that a banker from JPMorgan Chase was responsible for the ad posting responses has been dismissed by the bank as “an error.” According to Brian Marchiony, spokesman for JPMorgan Chase, a banker’s email signature became accidentally attached to the ad and responses when he forwarded them on to his friends.

A spokeswoman for Craigslist.org told the New York Times that the posting and responses, both of which have since been removed, “looked as if they were made sincerely.”

According to the InternetDatingGuide.com, 30% of all Americans have used an online matchmaking site or service in the past year. 10% of these people reported that posting ads on sites like Craigslist.org also figured into their online date seeking.