At the beginning of my creative career, I volunteered as an overnight deejay at a college radio station. I loved playing the music and interacting with insomniac listeners, but I got a real kick out of reading the news. I would tear copy straight off the wire service printer and if I was [...]
It’s time to beat the old bad customer service drum again. I know, I’m sick of beating the drum, too, but as long as bad customer service runs rampant through so many businesses I feel it is my entrepreneurial duty to bring it to your attention. So grab a pew and prepare to listen to [...]
Last week I made an early morning trip to a seminar/book promo breakfast to promote my web site. After putting out flyers all over the place I took a moment to step in to the facility and caught a few moments of a morning with Jack Welch, the former CEO of GE.
As I stepped through [...]
I had reason to ask myself this question some time ago. The more I thought about it, the clearer the answers became.
If you are not making the money you want on the net now, read on and you will find some useful ideas based on my experiences. What I have to say applies equally to [...]
January
5
What’s In A Name? When It Comes To Your Business, Plenty!
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Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember?
– Randy P.
A: What’s in a name? When it comes to your business, Randy, a lot more than you might think. In [...]
Q: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website?
– Robin C.
A: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, [...]
I am a huge fan of email. In fact, if you do business with me the bulk of our communication will not be through the telephone, but via email. Email is quick. Email is convenient. Email takes less time than long-winded telephone conversations. Most importantly, email gives me an electronic record of my communications with [...]
September
2
Use Noncompete Agreements To Help Protect Your Business From
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Q: One of my former employees has started a competing business and is calling my clients and trying to steal their business from me. Do I have any legal recourse against him?
– Brad J.
A: I hate to break this to you, Brad, but unless this former employee signed a noncompete agreement while on your payroll, [...]