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Win themes are too often neglected in many proposals. Frequently, both new and established companies forget that any proposal should instil confidence in the potential buyer, highlight your competitive advantage and show exactly why you are best suited for the job. Written proposals with an effective win theme almost always ensure you, the provider, a [...]

You won’t win every piece of work you pitch for; it’s just not possible…and very time you lose a contract it’s going to a competitor. However, you can help prevent this from happening by analysing the competition.
Why analyse competition? How does this help? It allows you to understand why your competitor looked like a more [...]