Are you a stickler about receiving top notch customer service? Do you routinely “come through” as a provider of exemplary services to your customers? Chances are you have been greatly disappointed at one time or another regarding the service you received from a salesperson, an internet hosting company, a hair colorist, or any one of [...]
How much value do you place on your customers? Let’s face it…without customers you have no sales…no profit…no business. Yeah, they’re the keyplayers in the marketing game. In other words, wise marketers keep their finger on the pulse of their clientelle. The know what makes them tick and how to keep [...]
July
1
Improving Your Customer Relationship Management by with Blogging Technology
Before I address the following questions: What is a blog? and What can a blog do for your business?, let me pose a few “What if . . .” questions to you.
Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In [...]
June
30
In Financial Services, You Can Smile Harder and Give Away Gifts, but Loyalty is Heartfelt
In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth.
The dominant view of loyalty in financial services equates loyalty with simple continuity of service. [...]
Having to deal with angry and upset customers is by far one of the worst responsibilities we must face on a day to day basis in the world of sales and business.
However, this responsibility, like so many others we must face on a daily basis, just comes with the territory.
Customers become angry for all sorts [...]
June
10
Retail Customer Service: Tips For Improving Your Level Of Service
Today I witnessed a customer service miracle in action. I took my son to our local fast food restaurant, so he could have some lunch and play in the indoor playground. While I was waiting for our food to be ready, a woman approached the counter with a crushed Styrofoam cup. She said, “This cup [...]
May
23
The Internet The World’s Greatest Telephone for the Success of Your Business
Business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, “I have just been handed a powerful new tool. It essentially lets me costless communicate with anyone on the planet. How can I best use it to my advantage?”
To focus, business owners must [...]
The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customer’s complaint into a positive.
1. Listen
When a customer comes to you with a complaint about one of your products or services, listen to [...]
What kind of image do you present when marketing your products? Are you professional and well organized or does your store/site/whatever scream, “sloppy!,” to those who matter the most: your customers? Let’s see how one leading retailer is winning the sales war, but losing an important battle: store organization.
WalMart is dominant in so many categories [...]
April
3
Will Ty Coughlin’s Reverse Funnel System Genuinely Work?
Look, If you’re reading this column, chances are you’ve been around the block. You grasp the home based business industry pretty well and you know that most people DO NOT succeed in it.
Why would The Reverse Funnel System be any different?
As you can tell, I’m not here to judge The Reverse Funnel System [...]