At the beginning of my creative career, I volunteered as an overnight deejay at a college radio station. I loved playing the music and interacting with insomniac listeners, but I got a real kick out of reading the news. I would tear copy straight off the wire service printer and if I was lucky, I had a producer turn that raw newsfeed into informational text that I read into the microphone. The text was broken up into reasonable sentences that were designed for easy delivery over the air. When my producer didn’t show up for my shift, I did this myself I’d mark up the page, insert pauses, and emphasize the words and sentence clauses that I wanted to stress. If I couldn’t be understood over a fuzzy and weak AM signal, then what was the point of taking five minutes at the top of the hour to deliver the news? I had a lot of fun and I learned how to “speak” all over again. Whenever I do any live speaking today, I use the same exact techniques that I learned while the “On-Air” sign was flashing above the studio. I mark up my speech or the text passage I’m reading because I know that impact is everything. If I lose my breath in the middle of a sentence, then it’s too long. If the last word of a sentence drops out inaudibly, my message is lost. If I stumble on an unfamiliar word or name, my audience loses confidence in my message.

Live telephone operators who work in call centers and answering services need the same help that any live speaker needs. It’s the job of the call center operator to communicate the client’s business image to the caller, and this begins with the first few seconds of the phone call. Many small business owners’ needs never go beyond representatives answering their lines with “XYZ Company, may I help you?” and improvising the rest of the conversation to obtain the information that the client requests. When clients upgrade their accounts to more complex services, it’s important that they create a script that works for both the company signing up for the service, the operator reading the script, and the customer. Your sales representative is more than willing to help you create the best script to fit all of your sales or information inquiries.

Creating a call center script begins with the “answer phrase” and the same principles continue through the entire process of creating a logical script. H ere are some important items to keep in mind when you are creating your script:

• Avoid tongue twisters. Make your greeting as easy to pronounce as possible. “Doctor Perkowicz Peoria Plastic Surgery Plaza” isn’t easy to say, even for the native English speaker. Make sure that your operators know how to pronounce every part of your answer phrase, and the rest of the words in your script. Keep phrases brief and avoid repeating consonant sounds that will sound awkward over the phone or might lead the operator to stutter.

• Go global. A “Good Morning/ Evening” greeting can work for some businesses, but not for all of them. If your company is doing business across time zones, think about using a simple “Hello, XYZ Company” for your customer on the other end of the globe.

• Humanize your greeting. Have an impartial friend or a trusted customer listen to your greeting, especially if it’s a long introductory message of more than a sentence or two. Do you sound like a recording? If you give that impression to a caller, the person on the other end of the line might just hang up because she wants to talk with a live person, not a machine. Keep all parts of your script brief and give the operator relaying your message time to breathe and sound like a live person when you create your script.

• Less is more. There’s a temptation to try and pack all the information about your company into your call center script, including providing an operator a copy of your frequently asked questions list (FAQ) so that he or she can quickly scan the file and answer 99.9 % of your callers’ questions. However, this skill takes practice and training on the part of the operator and patience on the part of the caller. Long pauses to look up information, add expensive minutes to the call and are frustrating experiences for the operator and the caller alike. Extensive account training is available through most call centers, if your budget permits. If this resource is not an option for you, limit the information available to the operators to a few facts about your product or service, and let them know that it’s okay to ask callers if someone from the right department can return their call and answer their questions in depth.

• Test. Call your account weekly and test to make sure that the operators are following your instructions, are handling your scripts the way that you expect, and are able to easily access the information that they need to take your calls. After the honeymoon period with a new account, operators often grow lax and shorten your script, or improvise far beyond the call of duty. This can be detrimental to your business. Make sure that you follow up with your call center to make sure they are serving your needs.

• Tweak, and tweak again. Review your script from time to time, and see if it’s still leading to action. Ultimately, your script should lead to a sale, an appointment a request for more information or further contact from your office. Check your call logs and any statistics your sales representative provides you with on a monthly basis. If you notice a downward trend in your results, work with your sales rep to change your script.

These suggestions are only the beginning of creating a successful call center script for your organization. Work with your sales representative and listen to their suggestions, add your own, do your market research and your script will be a success. Clear communication starts with clear instructions from you, and clear voices on the answering end of your phone lines. Your call center will work with you to make sure that all of your needs are filled over and above your expectations.

Just about everyone these days has some sort of answering service, whether automated, like an answering machine, or live. When you call someone without a service, often it can get very annoying. This is especially true when it comes to businesses. However, customers do not usually want to call a business and get just an answering machine or voicemail. They want to speak to another individual that can help them with their problems or answer their questions. This makes it necessary for a business to have some form of answering service. Whether customers are calling in with orders or just calling in with questions, a business must have the proper tools in order to be prepared for the task &ndash and that requires a well-qualified answering service.

But how do you find the right kind of answering service for you? Depending on the type of service you need, most businesses definitely need a live operator on the other end of the line. There also needs to be some form of software available so that the operator that takes the call will be able to relay the information back to you.

There are many setups for an answering service. Some software programs can virtually do all the work for you. There are also freelance operators and many organizations and companies that will do the work, live, around the clock. Once you know exactly what you need for your business, you’ll have the ability to search for the best option for your needs in no time. In fact, with Internet access, you’re able to find these options ready, waiting, and available for you right online. Knowing that there are these services available to take care of your business when you are not around to do so makes any business owner rest a little easier.

Though most people are now turning to wireless, DSL, and broadband connections for their Internet access, those with dial-up modems still know how, occasionally, you can miss a call from someone important while surfing the web. That’s where an Internet answering service comes in.

An Internet answering service more or less screens phone calls for subscribers, allowing them to decide whether or not they want to take the phone call immediately as it is received or to have it transferred to an answering machine/voicemail. Just as many e-mail services these days have “spam” filters, an Internet answering service works in much the same way.

It works as a caller ID for an individual while they are online. A caller’s name and number are shown to the subscriber, and a message they leave can be accessed and played through the PC’s speakers, allowing the subscriber to either answer the phone call, or let the caller leave a message to be picked up at a later time.

Convenience is the name of the game with an Internet answering service. Everything can be controlled with the click of a mouse. An Internet answering service allows a subscriber to take more control over their calls and have greater flexibility in how they take those calls.

Internet answering service providers have now branched out to take advantage of other venues that could find their services useful &ndash businesses and cell phone users. By expanding into these markets, Internet answering service providers offer subscribers a sense of peace as they not only identify anonymous callers, but block such callers from getting through to the subscriber. Cell phone callers no longer have to use their precious minutes on unwanted calls, and businesses no longer have to ward off unwanted telemarketing calls. With an Internet answering service, nearly anyone can be in complete control over the calls they accept, with the peace of mind that those calls that they don’t accept are taken care of properly.

With so many automated answering services for businesses out there, customers often find themselves extremely frustrated, wishing they could talk to a live answering service instead. Answering services have gone the route of letter writing &ndash it’s all gone to computers in an attempt to make life simpler. However, most customers prefer to talk to an actual person when it comes to their concerns, rather than a cold, unfeeling machine.

From the moment that an actual person answers a call made or transferred to a live answering service, a bond begins to form. Personal interaction begins from the very first greeting, and the feeling that your customer is not just a commodity to be transferred over to an automated recording can be overwhelmingly touching. Of course, with today’s busy communications demands, your customers may only receive a friendly sounding voice and an upbeat manner, but that’s really all that’s necessary to maintain a positive outlook regarding your business.

With the personalized attention and interaction that goes into a live answering service, the needs of the caller are professionally met, but with a personal touch that makes the customer feel as though their concerns, complaints, and questions are truly important to the business.

This should be kept in mind when looking for a service for your business. A live answering service will be received by your customers with open arms, as they will be able to voice their concerns to someone who might actually be able to sympathize and care about what problems they may have. Such a benefit will make your customers feel important and cared for, which is exactly what you want for them. When a customer feels cared for, their opinion of your business is much higher than if your customer was transferred to a cold, unfeeling automated service.

The integral role played by the telephone as a business communication tool accounts for the growing importance of answering service businesses. All businesses, whether a physician’s private practice, a small construction company, or a conglomerate, rely on the telephone as one of the fastest and most reliable communication tool in their businesses.

Anyone with a busy schedule and a telephone needs an answering service! Answering service can be a real lifesaver to a small business. Many small businesses have neither the time nor the means to take incoming calls during business hours when they are out on jobs — yet those calls represent the very lifeblood of their business! They cannot afford an office; much less a secretary, but they certainly need those phone calls. Unless they can find a reliable and affordable answering service, they will probably have to do without (or ask people to call them only after 7 PM) or use an answering machine (which has a whole set of disadvantages).

Yes, you indeed can use an answering machine but the fact is that people really do not like to talk to machines, if they are unable to reach a human voice easily, they will go somewhere else &ndash it’s a lost business opportunity.

Fortunately, employers are recognizing this problem and solving it by contracting people to answer the phones when they cannot do it themselves. That personal touch you can offer can mean the difference in obtaining or keeping a client. Hiring a professional answering service business assures that you can take messages, deliver specific messages to callers, provide basic information, clarify the intent of calls and even arrange meetings with customers.

It’s always in the best interest of small companies to hire an answering service provider to work for the company during the extended business workday, say from 8.00 AM to 8.00 PM or may be even for the rest of the day if your business needs it. Now it doesn’t costs an arm or a leg to hire an answering service. Generally, in a competitive market you can get it for as cheap as $30-$50 per month on the lowest slab! So go and hire an answering service provider so that you never lose that customer again.