Archive for February, 2009

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Feb
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18
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Coach handbags are the most popular designer handbags on the market today. Coach Inc. sells $2.6 billion in handbags and accessories per year. They have the largest segment of the handbag market, greatly exceeding any of their competitors. There’s good reason why Coach is doing so well at dominating the handbag market.

Coach handbags and purses are made from the highest quality leather and are manufactured by highly skilled workers that take pride in the products they make. Coach takes no shortcuts in the manufacturing process nor accepts any materials that do not meet their standards, which are very high. Coach only accepts 10% of the leather from most of their suppliers. The leather is painstakingly softened for days in large drums. There’s no rushing the process. The leather has to be perfect in texture, color and softness. There are no seconds when it comes to making the finest handbags and purses in the world. Coach double stitches areas that need strength using a superior grade of spun cotton. It’s stronger than most stitching. Coach takes pride in their products and backs every Coach handbag with a lifetime warrantee. If you buy a genuine Coach handbag and it gets damaged in any way, send it back to Coach with $20 for shipping. Coach will repair the item or if it is not repairable send a brand new Coach handbag to you or offer a huge discount on your next purchase. How ’s that for service?

Coach Inc. has been designing and manufacturing handbags and purses for over 60 years. Coach began as a 6 person family owned business and has exploded into a multi billion dollar business. Coach manufactures their handbags the same way they did when the had 6 employees, one at a time and mostly by hand. Every Coach handbag and purse is thoroughly inspected before it is sent off to a retail store. Coach manufactures their products in China and the Dominican Republic. Manufacturing is much more cost effective in these countries but the headquarters is based in New York. Coach manufactures quality handbags and purses unmatched by anyone and continues to design new handbags that are stunning and functional.

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Feb
Wed
18
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Recently in the news across the USA there have been several reports of parents leaving their children locked in their cars, while the parents sit in a casino and gamble.

A great way to stop this from happening would be to legalize online gambling so that parents that can not afford a baby sitter will not do something as stupid as locking a small child in a car alone for several hours.

Another solution would be for the casino industry to take responsibility of the people they lure in with promises of riches beyond belief. If the casinos all offered 24 hour free daycare for all casino players those parents who are so far gone in their addiction will not have to make the decision of what to do with their children, they can just take them to the casino and let them be watched after in the casinos daycare centers.

As well as making sure children are not being neglected by their parents or legal guardians, the children in their care can be checked for signs of abuse and any parent that brings a child regularly to the casino can be talked to about gambling addiction.

Please do not get me wrong I feel the parents should be the ones taking responsibility for their kids, but gambling addiction is a disease, and at least this would provide a way for the government to monitor parents gambling habits, and to provide them with help if they need it.

Besides being the right move for the casinos to make for its own civic duty, it also makes good business sense. If the casinos offer such a service they also open themselves up to single parents that could use a little time for some adult fun, and by making the day care 24 hours a day there is no reason why a parent would leave their kid at home instead of at the casinos free daycare.

The parents could relax and have a little fun with the knowledge that their kids are being taken good care of.

This is not a new concept there are several casinos in Las Vegas that offer day care. These centers offer children of different ages fun things to do, such as all the popular videos, and games fro kids. This will appeal to people with kids. The parents get to gamble and have some adult fun and the kids get to do fun kid stuff.

By doing this the casinos will get more business and they are doing the responsible thing for their customers with gambling problems. I understand that the casinos are a business, but they should make sure that some of their less responsible gamblers do not put their children’s lives in danger just to make an extra few dollars in a multi billion dollar a year industry

If enough people recommend this to their local casinos and state officials, casinos could be required by law to provide child care when they are open.

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Feb
Tue
17
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I am often asked to assist with writing business plans. While a business plan is often needed when you are getting financing for your business, I find that most business owners don’t find them very useful. Why not? Because usually they are written from a very long term frame (typically five years) and once they are written, they are put on a shelf and never looked at again. I’m going to suggest some ways that you can get more out of your business plan.

1) Review your business plan frequently. Business plans aren’t meant to be static. They are mostly a long-term strategic tool, but to be effective you need to look at them regularly and update your strategies. How often? I’d suggest quarterly. Look at which of your strategies are working and which aren’t. Do more of what works and less of what doesn’t. Ask yourself why some are working and some aren’t. What can you learn to make your business stronger?

2) Add a lifestyle component to your business plan. I have yet to see a business plan that includes your ideal lifestyle. Does a bank care about your lifestyle? Probably not. But you should. Take time this week to add a lifestyle page to your business plan. At a minimum, include how many hours you want to work, where you want to work, how much vacation you’d like and what schedule you want. Then go through your business plan and make sure your business strategies support your lifestyle strategies. What you may find is that you’ll have to add strategies for hiring additional staff, streamlining operations, and creating better business systems.

3) Turn your business plan into an action plan. Your business plan is all about long term strategy. It’s the big picture about how you’ll run your business. Take that long-term strategy and turn it into a short-term action plan. For each strategy you have in your business plan, write a short-term action plan. Include what the actual activity will be, what resources you need to do it (employees, money, time, equipment, etc) and write out a detailed plan for it including deadlines. This plan should be for the next three to six months. The action plan should include every step you will need to take to accomplish each goal in your plan.

The first time you do these exercises may take between two and eight hours. It depends on how much detail you provide. My experience shows that the more detail you include the more effective your plan is. The next time you do this (remember to review and revise this quarterly) it will take a lot less time. Each time you do this will build on the time before and your planning will become more and more effective. Now you’ve got a business plan that works.

If you’d like a sample business plan that works, please email me and I’ll send you one that you can use as a model.

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Feb
Sun
15
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I had reason to ask myself this question some time ago. The more I thought about it, the clearer the answers became.

If you are not making the money you want on the net now, read on and you will find some useful ideas based on my experiences. What I have to say applies equally to small business, home based business and network marketers.

The funny thing is that I knew what I had to do to make money. Nevertheless, I was not doing it! I continued to surf around various sites looking for that magic formula that would automatically put money in my bank account without having to do anything.

Why did I keep on avoiding the very steps or actions that would generate money for my business? Did I want my business to fail? No! Did I want to fail on the net? No! I was so easily distracted by the latest and greatest way to make money on the net that I spent my time reviewing these at the expense of building my own business.

I fooled myself into thinking that just because I had links to various products and services on my web page I would make money. The first fundamental principle of making money on the net is NO TRAFFIC equals NO INCOME. Just having a web page does not mean the world will beat a path to your door.

To solve this, I submitted my pages to the search engines. For a short time, when one of my pages enjoyed a listing within the top ten results for a keyword search, I had some extra traffic. Once I lost that position, the traffic dried up. I then tried resubmitting that page to regain my top 10 position but to no avail.

Now was the time for discouragement to set in. I had tried the obvious ways to get people to my web pages without success. I had submitted a few free classified ads but this was a tedious and time-consuming process. The results were far from spectacular also. There seemed to be no way to win on the net!

How do I make progress and what I have I learnt from this experience? With any success gained in life, there are a few of key factors - discipline, persistence and belief. Discipline is doing what needs to be done everyday to achieve the goal you are aiming for. Persistence is continuing the process but making changes where necessary so that the goal is reached. Belief is the confidence that you can do it.

With this in mind, it was time to go back to the basics of business and marketing and to answer some fundamental questions.

Who are people who will buy my product and/or service?

How can I reach them in the most cost-effective manner?

Once you know who will buy your product and/or service, then you can determine the best ways of contacting them. To know who will buy your product and/or service, ask yourself these questions:

What are the benefits to my potential buyers of my product and/or service?

Let us say that you are marketing a business opportunity. An important benefit of your opportunity is the ability of your prospect to make some extra money. Other benefits could include no longer having to work for a boss, financial independence, realization of dreams such as overseas travel, and the list could go on.

What people would gain from these benefits?

It is tempting to answer this question by saying “everyone”. However, this is simply not true. The best prospects may be those who are looking for an opportunity to increase their income. They could be people who are looking to start their own business but do not have a product or service to market. They could be people who have a small business and are looking for ways to increase their revenues.

Now we need to consider how we get in contact with these people. Where do they gather on the net? Are there others on the net who are already contacting this group of people?

One of the easiest ways to research how to contact the people who will buy our product and/or service is to review all the ezines published. Today, there are many ezines that cater to various interest groups and there is sure to be a number that will reach the people you need to contact.

Do a Google search to find sites where you can research ezines that may reach your target prospects. Examples include the Directory of Ezines and Zineworld. Once you have found the ezines that your prospects are reading, you have two ways of using this to your advantage. Most ezines accept classified ads for a fee and this can be an effective way to bring to your site a stream of qualified traffic.

However, the most cost-effective way is through writing articles that would interest your prospects and submitting them to the ezines for publication. Many ezines are looking for good quality material they can publish for the benefit of their readers. This provides benefits to you and the ezine publisher. You receive valuable free publicity for your site and the ezine editor receives a valuable contribution to their publication.

The targeted approach to contacting those who want to buy your product or service is usually always more cost effective that any other way. I am following my own advice and benefiting. I suggest you try it. Let us all make money on the web!

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Feb
Fri
13
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Amidst everyone’s busy life, one may, in one time or the other, stop and think-one person has a steady nine to five job, generating a steady income, may want, or wishes that she can stay at home and be with the kids… but has no choice, one must earn, to make a living. Others, may not want to stay at home, but wishes still, could make a larger income and be their own boss. Others still, are not satisfied, or do not enjoy what they do at work, and again, wishes to find a job or a business that render them contented of what they do. And there are others who want, put quite simply, to create an income, without putting up a large capital. Then, there are those individuals that wants to generate income, in the comforts of home.

These, I believe are the main reasons why people of today are attracted to the internet. When one opens up to the world of the internet, business opportunities are scattered everywhere. From finding and applying to jobs online, creating resume’s, finding products, and then, being a merchant yourself. All these, with just a touch of a button. No need to go to the supermarket, which means driving your car and paying for the gasoline. No need to go job hunting, which means putting up all your energies going from one location to the other. No need to open up a store, that includes paying the rent, what to sell and the costs of advertisements.

Open the internet and you open up the world, right in your own home. Thus, more and more people are giving way to affiliate marketing. Experts say, is one of the many money-making systems that are developed as a result of the popularity of the internet.

Since you gain access to anything and anywhere that you could imagine in the internet, It has become one of the most important channels wherein a merchant can sell products, almost all kind of products imaginable.

With this, affiliate marketing thrives as a result of the internet’s growing popularity. Almost all products which the internet markets and promotes gets all the necessary attention and exposure it needs to sell. So now we can see that this is precisely the fact that a turnkey business opportunity is so lucrative, or shall we say profitable and rewarding.

Home based business opportunities are all around the internet, and the numbers of internet users are increasing worldwide. With the effort and proper research, you can start a turnkey business in your home with little or no required investment on your part.

So what really is a turnkey business? The traditional meaning of a “turnkey business” means owning a business which you can start work on immediately, that everything is already set up for you… literally as easy as “turning the key”.

To new comers in the internet, one may ask how does a turnkey business generate money. Very simple and as most people say, looks too good to be true–this business works sort of like the roles animals play in zoology called mutualism, a co evolutionary relationship between two animals that depend upon one another for survival.

This goes true with the turnkey business. A company, or business team provides an individual with all the business tools, research and website, sometimes with free hosting. Then this is where affiliate marketing comes in.

An affiliate program is sort of like an exchange deal kind of set up. Wherein merchants of a certain product offer website owners a certain percentage of the sales if the affiliate or the other party promotes their products.

Put into simple terms, an affiliate based business you are not selling any products of your own, but you sell your customers the products of your affiliate.

Advertising by affiliate generates a lot of sales because of the very simple fact that the number of people using the internet is advancing every minute.

The moment you do sign up with an affiliate, a code is assigned to you. This code has to be set on a website and when visitors or customers come in to your website, they then click this link which contains your code. When they do purchase anything, you are entitled to a commission.

Here again, an exchange deal happens. With this program, both owners and affiliates benefit from the sales. The owner gets his profit, as well as the affiliate is paid his due commission.

So now comes in the best part, what type of turnkey business should be chosen by you? I say it really depends on a lot of factors concerning your personal capability what product to sell, as there are a lot of products out there, or the service. With how much is the cost, and can you afford it. With regards to how much time you put into it, and lastly, with the product’s potential earnings.

There is money in affiliate marketing. That is a fact. But another fact still lies: it is impossible to produce and generate income, or should I say riches overnight.

The one important thing to remember is whatever type you choose, a turnkey business, as with all other businesses, be it on the internet or not, requires a lot of effort. Turnkey business does not mean income flowing in without you exerting effort.

You should develop a plan in how to attract customers. You will still need to spend time marketing and coming up with plans as to how to promote the business, need excellent communication with your customers and constantly contact them.

You will continue to expand your business, so you can be at the front row seat as compared to all other businesses and websites that are scattered out there in the internet world.

Then, success will come in.

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Feb
Fri
13
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Who Makes a Good Travel Nurse?

On some levels working as a professional travel nurse looks likes the ideal job. It provides nurses with an opportunity to live and work in different parts of the country. They can interact with new people. Travel nurses pull in an excellent salary. They make friends all over the country. They can move south in the winter, and north in the summer. If they feel like taking a few months off, they don’t have to worry about explaining things to their bosses; they just give themselves a few months to improve their mental health before they accept a new assignment. Travel nurses claim that their jobs give them an opportunity to re-establish their patient focused medicine. Nurses have excellent medical and dental benefits. Who wouldn’t want to be a travel nurse?

The reality is that not every person who comes out of a nursing program is not suitable for a career as a travel nurse.

When you are considering a life as a travel nurse you have to ask yourself if you really like to travel. The life of a travel nurse is serious, hard core traveling. Travel nurses are constantly on the move, going from one state to another, taking assignment after assignment. All the moving around eventually takes a toll on the body and soul.

Bear in mind that travel nurses are working, this is not an extended family vacation, and they aren’t back packing across Europe. While they are on an assignment travel nurses are on a schedule. They are expected to report to work, on time, at the beginning of each one of their shifts. While they are working they are dealing with sick and injured people. They are expected to give one hundred and ten percent of themselves while they are working. Travel nurses go away to work, not to party.

Do you have an easy time making new friends? Travel nurses are constantly going to cities and towns where they are strangers. They don’t know anyone in these places. In order for their experience to be positive they have to have a talent for turning complete strangers into close friends.

Nurses that have a significant other may have a hard time adjusting to life as a travel nurse. Unless the significant other is able to travel from one location to another it is difficult to stay together as a couple. One circumstance when travel nursing does work when a couple decides to work in tandem and are able to find nursing assignments in the same hospitals and medical facility’s.

Before you sign with a nursing agency decide if you can tolerate moving away from your family, friends, and pets. Working as a travel nurse is going to require you to spend several months away from your home town.

Carefully consider all the requirement and responsibilities expected from a travel nurse before you sign with a nursing agency. Qualities that a good travel nurse should embrace are a zest for adventure, a strong work ethic, confidence in their medical knowledge, and a gregarious personality. If you are a nurse with at least one year of experience working in a hospital and feel that you would make and excellent travel nurse start placing your application at agencies.

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Feb
Thu
12
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The new concept of getting paid for giving your honest opinion seems to be too good to be true &ndash well its not. Not only the person taking part benefits but the company benefits on a whole as it leads to better and improved products that sell. Most people tend you use these surveys as extra cash source or a good paid hobby you can do in the comfort of your own home at your own pace. I wouldn’t recommend doing them full time as there not stable enough and would be hard to get into the thousands bracket but the hundreds if definitely realistic for anyone.

They are so popular because of the fact that anyone can do them; the only restriction may be your country as some companies make the surveys country specific but if you look hard enough there are plenty out there which you can take part in. I would say the main feature that appeals to everyone is the fact of being able to work in your night wear at 3:00am in the morning (or which ever time suits you). It’s the flexibility that will grab your attention as you work when you want and for how long you want which is everyone’s dream job right? The thing is you need to allow yourself some free time as the fact of working and getting paid for as long as you want can be tempting to work non-stop to earn loads of extra cash, I know I would be. Too much work can have negative effects and will harm your body so it’s vital that you rest, eat well and take time off from work to do other activities. Aside from that its ideal for stay at home mums or people that cannot go to work due to illness or disability as they don’t need to attend interviews or make the effort to get out the house and be somewhere for a certain time. Simply get up when you want and you can fit these paid surveys into your current lifestyle. If it’s only a few a day it will still bring in some extra money which is always a bonus. When its said you work as much as you want it doesn’t mean you login to your account and pick surveys that you feel like doing, you will get a flood of emails to your inbox with surveys ready to be taken but don’t feel like you have to do them all, simply pick a selection and do those. If you have more time do a few more but any other just delete them. There are so many people taking part on paid surveys the quota will more then likely be satisfactory for the client. You should not have to pay to take part in paid surveys so be careful with the companies that require a start up fee, make sure you start with a decent company and you will be well on your way to making that extra cash you’ve always wanted.

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Feb
Wed
11
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A duopoly is a situation in which two firms control nearly all of the market for a product or service.

Duopolies can be surprisingly competitive. If you remember that the price of a product or service is determined solely by the highest losing bid price and the lowest losing ask price, you’ll realize why a duopoly can be so competitive. A large number of inefficient competitors will have almost no affect on prices in the long run unless someone (either a government or a group of idiotic investors) is willing to continually finance unprofitable operations in an unprofitable industry (think airlines).

Of course, there is always the fear of a price fixing scheme in a duopoly. Generally, however, that fear is unfounded. Human nature suggests a price fixing scheme is far more likely to occur in an oligopoly than a duopoly. Humans weight the fear of loss far more heavily than the greed of gain when making calculations about the future. In a duopoly, mistrust increases the fear of loss inherent to any price fixing scheme (namely, the other guy will stab you in the back). In an oligopoly, the diffusion of power and the lack of excess capacity at any one firm makes price fixing very attractive. Price fixing in an oligopoly is a much safer bet than price fixing in a duopoly.

There are, of course, other reasons why a duopoly is very unlikely to result in a price fixing scheme. In addition to a healthy does of fear, there is an often unhealthy does of hate in duopolies. There is always just one scapegoat in a duopoly. Hatred is a personal emotion; if spread over too many objects it tends to wane away. Finally, there’s the simple fact that both competitors in a duopoly are likely really big, really agile, really cutthroat players. The process leading up to a duopoly tends to be a sort of wolfing run, in which two pups are separated from the runts.

Having said all that, price fixing is possible in a duopoly. Some duopolies are not the result of competition but of nationalization and privatization, although this is relatively rare since a nationalized monopoly won’t often result in a lasting duopoly (it will either remain a monopoly once privatized or get crushed by new, private competitors).

Finally, a price fixing scheme always makes more sense in a commodity business. After all, any product differentiation limits the degree to which general demand is applicable to specific competitors’ products. For example, Coke and Pepsi are highly differentiated products, at least when purchased in their specific packaging (physical differences or similarities are immaterial here; it is only the buyer’s belief that matters). I drink Pepsi, and I can assure you (however irrational it sounds) that no drop in the price of Coke would be sufficient to get me to stop buying Pepsi. There is almost no other tangible good about which I could say the same. So, clearly Coke and Pepsi are differentiated products, and there’s very little chance of an effective price fixing scheme between them.

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Feb
Mon
9
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As the business world grows, the physical globe shrinks as products from all nations become business opportunities for companies of all sizes. A wide variety of items are available and relatively simple to acquire as the internet provides a gateway to export companies from all nations. With the rise in the accessibility of “foreign” countries, one seemingly small item has now exploded onto the market; Wholesale Tea.

Before only available to those with contacts in Eastern nations including, China, Japan, India, and Sri Lanka, wholesale tea has now grown to suppliers in African nations, and importers through out the world, as a simple entry of “wholesale tea” in any search engine will provide users with a list of options supplying not only suppliers of Wholesale Tea, but also suppliers of wholesale tea bags, wholesale gift boxes and gift sets containing tea, and a variety of other similar items.

A now global commerce, items such as gourmet tea bags that you will find on your local supermarket shelf may have traveled from an African wholesale tea supplier, to a manufacturing company in Thailand , to the United States or England or Autstralia where you will find the tea bags in a store sold under a third company’s brand name.

As you may have noticed, the tea bag market has a full listing of names and an even fuller listing of variations. Experimentation with blends and tea bag designs are the current trends in an up and coming business. This is not to say that Wholesale Tea was not available 5 years ago, but the industry has grown far beyond green tea and breakfast tea. Now we see a variety of companies creating an even larger number of options in every facet of the wholesale tea market. In regards to the tea itself, there are a multitude of tea variations, including Jasmine Green Tea, a slight variation on tradition, Rooibos, perhaps the most popular herbal tea, Lemongrass, one of many relatively new herbal teas to the mainstream industry and a very long list of blends.

In the tea bag world, there are few variations with the machine packaged and stapled standard heavily dominating the market. Generally containing a low quality tea dust, these bags focus more on price than quality.

Another design that is available is a pyramid shaped bag. Though packaging may not be as easy and all practicality aside, the quality is generally higher than the standard as some form of loose tea is included inside and the look is potentially more appealing.

The newest entry to the market is a smooth balance between the two. Square and Round shaped, hand sewn bags are now starting to make their way to the industry with a few select companies offering both manufacturing and wholesale tea bag distribution. A new method allowing for design flexibility and the inclusion of high quality loose tea, these gourmet tea bags will put up a good fight against the aforementioned variations.

With the many variables available in both tea blend and tea bag manufacturing,

wholesale tea is a prime example of how with the growth of communication and transportation, business opportunities are as easy to find as your kitchen cabinet. With a little creativity and a good manufacturer, any budding entrepreneur looking for an opening, or any currently established business looking to expand, can now step into the Tea bag world.

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Feb
Mon
9
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Over a decade ago, the fist print/apply label applicators were introduced. These products were designed to handle both the printing and application of pressure sensitive labels at the same time. Touted as an “all in one” solution, the print/apply machines entered the marketplace slowly.

Today, print/apply label applicator solutions are becoming more commonplace. Improvements in technology and efficiency have spurred increased use of these applicators. Is a print/apply label applicator right for you?

The answer to that question will be based on a few considerations. First, print/apply technology is perfect for those who will be using the same conveyor to process a number of different products in smaller lots. New print/apply technology allows the label applicator to “see” the object and to then make a determination of which label to apply. This means one can avoid having to reload their applicator each time a different product is processed. It also eliminates the need to maintain several different label types, as one basic label can be printed in a number of different ways, as necessary.

If that kind of flexibility sounds attractive, you may also want to consider some of the other benefits of print/apply applicators. They can help to decrease overall labor costs, as they combine what have traditionally been two different aspects of processing into one step.

If you are currently using a traditional label applicator, you may be less than thrilled with its accuracy in label placement. New print/apply equipment, outfitted with “smart technology” boasts very accurate placement and can consistently apply labels to designated areas–even on irregularly-shaped items.

Retooling the labeling system on your line may seem like an expensive and time-consuming endeavor. However, many print/apply users believe the machines compensate for the initial cost and inconveniences quickly via improved quality and efficiency.